Iwi Nails Selected for Disney’s Project Elevate

Iwi Nails News Release
Iwi Nails, a Hawai‘i-founded gel nail strip brand inspired by storytelling and cultural identity, has been selected for Project Elevate, a Disney Advertising initiative supporting emerging, purpose-driven businesses.
Through the program, Iwi Nails receives strategic mentorship and creative development support, culminating in the launch of its :30 second national campaign, “Let Your Nails Do The Talking,” now streaming across Disney+ and Hulu.
Founded by Līhau Willing, Iwi Nails creates easy-to-use, long-lasting gel nail strips featuring designs inspired by Hawaiian culture and individuality. The campaign highlights self-expression and the belief that beauty can tell a story.
“At Iwi Nails, we believe everyone deserves to feel seen in the products they use,” said Willing. “Project Elevate gives us the opportunity to share that message on a national stage.”
Project Elevate combines educational curriculum and creative production to strengthen entrepreneurial strategy and expand brand visibility.
For more information, visit www.iwinails.com.