HI Finest True to Roots

Local business brings The Green in concert

In the year since creating his own clothing company, local boy Paulele Alcon has successfully combined his humble country roots with the thriving music scene on Oahu. And following the success of two concerts held on Molokai last year – featuring popular reggae bands Katchafire and The Green – Alcon is staying true to his word.

“This next year, my priority is Molokai,” Alcon said. While working continuously on fresh designs, Alcon is sharing the benefits of his clothing and promotions company with Molokai.

The Green, Hawaii’s most popular reggae band, will be returning to Molokai on Feb. 11 at 6:30 p.m. to perform at Molokai High School. Alcon chose The Barn to host his concert not only for the extra space, but also so his primary beneficiaries can attend – the students.

HI Finest will donate part of the proceeds to the Friends of Molokai High and Middle School Fund. Alcon said he plans to donate $1,000 before he takes a cut.

In the near future, Alcon said he will be hosting one concert a month, and that every other performance will be held on the Friendly Isle. Molokai could see a return of Katchafire, as well as Fiji with J Boog, Kolohe Kai and Ekolu.

What began as a t-shirt for his cousin’s bachelor party turned into one of the most successful local clothing businesses in the state, according to Alcon.

“[HI Finest] took over my life, but I love it,” Alcon said. He now sells his designs – on t-shirts, hats, bumper stickers – across the state.

HI Finest will also be releasing a new line the day before Molokai’s concert. A women’s line and surf shorts are also in the works.

“Every line I try [a design] for the kids, something native,” Alcon said.

He added thanks to his business partner and childhood best friend Byron Tagupa, as well as his parents for being his investors and biggest supporters.
 
“The support of my whole family and island of Molokai is what keeps me going,” Alcon added.

The Green tickets are sold at the HI Finest shop at Pancho Alcon’s Insurance, Hayaku Gas, Rawlins Chevron, Molokai Community Federal Credit Union and Molokai High School. Adults $25 (pre), students with ID $15, and 12 and under free with paid adult. Students are also selling lucky number tickets for $2 for prizes announced at the concert.