Planning for Managed Tourism
By Sage Yamashita, Intern Reporter
On a small, rural island like Molokai, whose residents have fought for preservation of their cultural heritage and against overdevelopment, tourism is a controversial subject. Many residents welcomed the lack of visitors brought by the pandemic, while local businesses often suffer from drops in visitor numbers. In an effort to rebuild, redefine and reset the direction of tourism, the Hawaii Tourism Authority (HTA) is making progress with the Molokai Destination Management Action Plan (DMAP). Over a three-year period, the plan’s focus is on the stabilization, recovery and rebuilding of the visitor industry for the island.
“HTA was getting a lot of heat at the state legislature because in 2019, Hawaii had a record breaking number of tourists, over 10 million that came to Hawaii,” said Keani Rawlins-Fernandez, county councilmember for Molokai, and member of the HTA’s Molokai Task Force.…